Web 2.0: Defined

Apr 20, 2011

Web 2.0” is the common term used for the next generation of internet development that has unfolded over the past five years.  While there is no standard definition for this term, one of the best ways to understand Web 2.0 is to recognize how it differs from “Web 1.0”:

Web 1.0, or the first internet age, came to be defined by websites as a one-way source of information.  Web 2.0 is best characterized by its now-technologically-possible participatory/interactive aspects.

In the Web 2.0 world, websites and the overall web experience are no longer controlled from the top-down, but from the bottom-up.  What this means is that users now interact with the information, and each other, and determine their own dynamic web experience.

Also, across the world the user has become the content provider, and what is now termed “user-generated-content” or “UGC”, including text, audio and video, has become a dominant force of free expression, collective wisdom, and social interaction on internet, especially when distributed within the framework of virtual social networks and communities.

Blogs (web-logs), vlogs (video-blogs), podcasts (audio and video programming produced for portable media devices like iPods), content syndication (RSS feeds), widgets (embedded coded links), web-based software applications, social networking (Facebook, Twitter), and mass UGC video sites (YouTube) allow anyone with an idea to publish it electronically and distribute it for no-cost or low-cost to the current 1.8+ billion global web users.

Truly, we are in the most genuine age of free speech that the world has ever known.

This also has the potential to become the golden age of “personal marketing” for businesses that grasp the fundamental shift that has taken place.

 

 

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