Hey Chaim, I am on a widows vista system. I have a JVC HD SD Memory Camera and when i transfer the video it goes into itunes. From Itunes i try to edit the m4v file with windows video maker. But windows video maker can’t recognize the file. How do I solve this issue?   Thanks Brad.


My quick answer is: Get a Mac!

OK, so maybe I’m not yet the “Video Oracle” I’m branding myself to be, but I think that’s a darn good answer anyway!

Seriously though, what you are asking is a very specific technical question about what seems to be glitch with a specific combination of hardware and software, and this is when all video pros turn to internet user groups. (As an Avid non-linear editor, we tap into a 15-year experience base of hundreds of thousands of Avid editors right from our desktop whenever we get stumped with one of these tech anomalies that just suck.)

So, have you tried tapping into the community of “Vista OS, Windows Movie Video Maker, JVC HD Memory Card Camera” users by either Googling the keywords of your problem, or finding related user groups and doing a keyword search inside them? If not, then this is your best shot. If so, but you’ve found no relief, keep trying.

And if all else fails, go back and take my original advice at the top of this post. You’ll be glad you did!

Happy hunting!

Oh, and for those of you unfamiliar with the lovely Yiddish word “Tush” (or “Tuccas”), I’m not referring to the ZZ Top song.

 

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When creating videos, you may wish to include some music, photos, and/or video images without having to create them yourself. If so, you’ve probably been searching the web for them, and wondering how legal it is to use the works of others in your production.

First of all, don’t confuse “royalty free” with “free”. You will still need to pay for royalty free music/images, but you will only have to pay once and then be able to use it (within the terms of the agreement) forever.

If you are willing to pay for the music and images, there are tons of places on the net to go and buy them. My favorite music site is: www.royaltyfreemusic.com But they charge $60 for a track, or $100 for a disk. (But then you can use it forever.) For stock photos, search on keywords: stock photos + the keyword(s) for image you are looking for and see what pops up

Finding genuinely free music and images is hard, but a new organization called Creative Commons (CC) is changing that. To find out more about them, check out CreativeCommons.org, but basically what they have done is allow people to permit their creative work (video, photos, music, etc) to be used by others in a limited way without having to make an unique agreement with each user. It’s very cool, but you need to check the specific CC license granted for whatever it is you want to use and make sure you comply with the rules. For your purposes, you will need to make sure that they allow “to share” and “to remix”, and if they require attribution, then you need to list their info at the end of your video.

Check out Creative Commons music for video use at: http://creativecommons.org/legalmusicforvideos/

Check out Creative Commons photos at: http://www.flickr.com/creativecommons/by-2.0/ or http://picasaweb.google.com/home

A big restriction you will find in many Creative Commons licenses is not permitting “for profit” use, so you need to decide if you consider the video you are creating as a “for profit” project (meaning it’s promoting your business), of if it is more in the realm of “educational”.   Maybe you can do it as educational now, but you will then need to find other music and photos if you decide to use it as a for-profit promotional video later.   To avoid the hassle of a re-edit, it’s probably best to find music and images from the beginning that allow “for-profit” use. Capiche?

As for the finding the specific music and images you need, you’ll need to search for them, find what you need, and then check the license or pay to use them.

 

 

The Oil Rig Scenario

6 July 2011

 

Alex Jeffreys was my first professional internet marketing teacher.  Before I took his course, while still an internet marketing newbie, I read a couple of his ebooks, including “Guru’s Dream”.   This “oil rig” scenario really impressed me, and still does.  It’s a wonderful analogy to keep the whole internet marketing ecosystem in perspective. I reprint it here in commemoration of day his course began, just one year ago. Wow, how much I’ve learned about Internet Marketing since then!!
 
 

Excerpt from ebook:

“Guru’s Dream:  The Dream They Sold Me”

by Alex Jeffreys

 

What You Should Do In The New Era…

In this ‘new’ era of the internet, you should be focused on building a solid fan base of people who will share their stories about their experience with you.  Your goal should be a customer base that will respect you for your great customer service and your willingness to go above and beyond what’s expected of you.

Build a list of followers as you learn new things and share this with them. Guide them through a proven path that you’ve already been down, even if you had to fail down that path to succeed.

That’s what makes you the leader and them your follower.

Does this sound hard to do?  It IS hard!  If it were easy, everybody would do it!  But it doesn’t have to be complicated and it doesn’t have to take forever.  If you use the proper tools and follow proven paths that successful people (people you follow) have already been down, then use support teams to help you build your sites, you can put your very own success on a fast track.

Try doing it alone and you’ll find it can be a hard, long, and a lonely journey…

 
 
 

 

Money Making Oil Rig Scenario

If you want to join the 1% of us who are making a comfortable living online, then you need to read this next section very carefully.  Read it twice if you need to.  Read it as many times as it takes to fully absorb what I’m telling you here.  It could literally change your life.

And I know you may be wondering why I have a picture of an oil rig platform in this report, and what the heck has this to do with internet marketing?

Well, stay with me here, because I’m about to show you how internet marketing really works and how to make a lot of money with this simple technique I’m about to share with you.

So let me start by saying:   I see the Internet like the Ocean.

They’re both big wide-open spaces, and if you were to go tuna fishing in the ocean, where would you start?  I mean, come on, it’s another world out there, right?

Would you go out in the deep dark blue or would you stay close to the shallow?

It’s a serious question, but would you believe me when I tell you the best tuna fishing in the world is near man-made oil rigs?

“What?  Hang on a minute….you’re telling me in wide-open ocean, the best fishing spots are near a man made structure?”

Yep, that’s exactly what I’m telling you, and here’s why it’s totally the same as the internet world of making money

If you go beneath the oil rig…

You’ll find huge numbers of fish!  In fact, the oil rig’s just like a man-made reef, swarming with marine life, all the way up to sharks. (Yep, just like the internet!)

Anyway, on the huge legs of the rig, algae start to grow organically, and soon enough clams come to feed on the algae.  Then before long, little fish come to eat on the clams and then it happens that little fish attract bigger fish, and the big fish attract bigger fish, and then they attract sharks, and it’s pretty busy down there to say the least.

“Okay…So what’s your point, Alex?”

My point is:  If you want to attract huge numbers of fish, you need to build an oil rig.

Now imagine this for a second…your Website/Blog is an oil rig.

When you build your Blog platform with a good foundation (your oil rig), and add content to the Blog (your algae), this will attract people (clams) to start commenting on your content.

Now, because of your third party comments (from your clams), you’ll soon have customers (fish) swimming around your Blog (oil rig) wondering why it’s so active and what is the benefit for them to be there.

And if you have a free eBook (your fishing hook), then you have a good chance at catching some fish.

So, I’m saying you need the algae first, before you’ll ever see small fish.

Have you heard the saying before, “There’s Bigger Fish To Fry”?

So, once you have small fish and you learn how to catch them, it’s really only a matter of time before you have enough knowledge to catch the bigger fish as they arrive.

So like I’ve said from day-one:  Start small and think big!!
 

Alex Jeffreys is a web marketer, coach, and aspiring internet guru from Wales, England, who names the industry’s elite as his personal friends and mentors. 

 
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Web 2.0: Defined

20 April 2011

Web 2.0” is the common term used for the next generation of internet development that has unfolded over the past five years.  While there is no standard definition for this term, one of the best ways to understand Web 2.0 is to recognize how it differs from “Web 1.0”:

Web 1.0, or the first internet age, came to be defined by websites as a one-way source of information.  Web 2.0 is best characterized by its now-technologically-possible participatory/interactive aspects.

In the Web 2.0 world, websites and the overall web experience are no longer controlled from the top-down, but from the bottom-up.  What this means is that users now interact with the information, and each other, and determine their own dynamic web experience.

Also, across the world the user has become the content provider, and what is now termed “user-generated-content” or “UGC”, including text, audio and video, has become a dominant force of free expression, collective wisdom, and social interaction on internet, especially when distributed within the framework of virtual social networks and communities.

Blogs (web-logs), vlogs (video-blogs), podcasts (audio and video programming produced for portable media devices like iPods), content syndication (RSS feeds), widgets (embedded coded links), web-based software applications, social networking (Facebook, Twitter), and mass UGC video sites (YouTube) allow anyone with an idea to publish it electronically and distribute it for no-cost or low-cost to the current 1.8+ billion global web users.

Truly, we are in the most genuine age of free speech that the world has ever known.

This also has the potential to become the golden age of “personal marketing” for businesses that grasp the fundamental shift that has taken place.

 

 

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Marketing 1.0 vs. 2.0

20 March 2011

 

Marketing 1.0 (then) vs. Marketing 2.0 (now)

 

Commercials  vs.  Product Placement

 

Press Release  vs.  Blog Posts

 

Direct Mail  vs.  Email

 

Push Content  vs.  Pull Content (RSS)

 

Printed Collateral Materials  vs.  PDFs & Videos

 

Seminars  vs  Webinars/Podcasts

 

Business Generated Content  vs.  User Generated Content

 

Marketing/Sales Department  vs.  Marketing/Sales Affiliates

 

Building Websites  vs.  Building Communities



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Marketing: Defined

20 February 2011

 

Marketing:

 

Creation of a demand

for a company’s products and services

for customers who purchase that product.

 

Everything a company does

to acquire customers and maintain

a relationship with them.


 

THINK  ABOUT  THAT FOR  A  WHILE…


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Part 4 of a 4 part report:

“Seeing the Big Picture:  Producing Affiliate Marketing Videos That Sell”

(click here for Part 1)

Constructing an Effective Script

The following is a tried and true structure used by salespeople to pitch prospects throughout the ages, and it has now been adapted to the world of affiliate marketing videos.  (You may have seen a similar list presented by others.)  Check out that latest guru video and you will probably find it follows this pattern exactly, or is pretty darn close:

1)  Welcome Your Viewers:  Smile and make the atmosphere friendly.

2)  Prove  Credibility: Quickly establish yourself as an expert and leader by briefly talking about your relevant professional background, your greatest successes, and what you are currently working on.

3)  Hook’em!: Say something radical to wake them up, pull them in, and create curiosity to keep them watching.  Perry Belcher’s “If you’re just starting out in the internet marketing business today, I have some news for you:  You’re screwed!” at the start of his Social Media Party Principle video is a fantastic take-away style hook.  (Note:  Some would argue that the hook should actually come first, within the original six second window, especially if you are a newbie with no reputation to buy you some time.  If you wish to go that way, then consider beginning with a short “tease” statement, sort of the bait on the hook, before even introducing yourself, and then really hook them after establishing your credibility.)

4) Talk About Your Background:  Be personal, likeable, and relatable, as people do business with whom?  Yes, with people they know, like, and trust!

5)  Present “White Paper” Stories: Give one or two quick case study examples of problems your clients had, and how you solved them.  Of course, tell them as narrative stories as much as possible, so you entertain as your sell.

6)  Make a Call to Action:  Finish the video by clearly telling your viewers what you want them to do NOW and what they will receive in return.   (e.g. “Sign up with your name and email in the box on the right, and you’ll immediately receive my free ebook….”)

Your Unique Pitch

In the world of affiliate marketing, where thousands of people are selling the same products, there is only one absolutely unique item you have to offer….and that is YOURSELF.   Capture yourself in a simple video, tell people what you have to offer, build trust, and make sales.

This is what I call “Seeing the Big Picture”!!

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Part 3 of a 4 part report:

“Seeing the Big Picture:  Producing Affiliate Marketing Videos That Sell”

(click here for Part 1)

Discussing video production techniques in detail is outside the scope of this article, but some quick tips to help get you started making your own internet marketing videos are:

1)  Script:  Organize your thoughts into a script, or at least bullet points, before turning on the camera.   If you do not, then you will tend to ramble, miss your messaging, and lose your audience.

2)  Audio:  Make sure you audio is solid.  Clear, clean audio is more important than well-shot video, since people do not stick around long if your audio is lousy.  Preferably use an external wired or wireless microphone that plugs into the computer or camera, and make sure your shooting environment is as quiet and non-echoey a possible.

3)  Lighting:  Position your lighting so people can see your face clearly.  Do not have it too dark or too bright, and definitely do not silhouette yourself by having a strong backlight, such as standing with a window behind you during the day.

4)  Stability:  Keep the camera steady.  Use a webcam mounted on your computer or a tripod for your camera.  If you must go handheld, then try to keep the camera as stable as possible.  It is really hard for people to concentrate on your words and get to know you when it looks like you are experiencing an earthquake during your presentation.

5)  Personality:  Confidently be yourself.   Speak up, be positive, and let your personality shine through.  If you do not have much of a personality, then invent an on-screen persona.  If you are genuinely horrible on camera and cannot fix it, then consider having someone else be your video spokesperson.

6)  Stories:  People hate to be sold to, or lectured, but we love being told stories.  Communicate your message in the format of stories, and people will be enthralled.

7)  Length:  Keep it as short as possible.  It is hard to say how short, as there are no hard and fast rules.  Generally, shorter is better   —  but the length really depends on content, context, and your ability to keep people tuned in.  Of course, the shorter it is, the better chance there is that people will share it with friends and it will go viral.  So, script what you want to say, cut out the fat, and then give it your best shot!

CLICK HERE to go to Part 4: “Constructing an Effective Script”

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Part 2 of a 4 part report:

“Seeing the Big Picture:  Producing Affiliate Marketing Videos That Sell”

(click here for Part 1)

Desk Chair Potatoes

Another reason video is so effective is that people tend to be lazy, and so will choose to passively watch a video instead of, or before, actively reading text.  “We all know that many people don’t like to read,” says Scott Fox (ScottFox.com), author of  e-Riches 2.0:  Next-Generation Online Marketing Strategies.  He suggests that, “You can do a video on the same topic as your written blog and get new attention from the same audience, as well as reach new audiences of people who won’t read your blog, but are happy to watch a video.”

Gone in Six Seconds

A 2006 report in the journal Behavior and Information Technology documents that visitors will determine whether or not they like your website in 1/20th of a second, and in less than 10 seconds will decide to stay or leave.  Of course, attention spans grow shorter all the time, especially as people become accustomed to the speed of broadband, and so the current window of opportunity to capture attention on your blog, site, or squeeze page may now be as little as six seconds!  If a video begins playing the moment people land on your link, the odds of them making the decision to stay are significantly increased. A further advantage is that videos play in real-time, and so cannot be effectively scanned like text; this makes it difficult for people to skip ahead and increases the likelihood that they will be exposed to your whole spiel.  Internet marketers report sales-rate increases of 500% or more, and opt-in rates of greater than 50%, when adding video to the mix.

CLICK HERE to go to Part 3:  “Getting Started”

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Part 1 of a 4 part report:

“Seeing the Big Picture:  Producing Affiliate Marketing Videos That Sell”

I know, I know…. you’ve heard it before, at conferences, in emails from gurus, and from your affiliate marketing colleagues:  You MUST use video if you want to be successful selling online these days.

So, are you doing it?   Are you making videos to increase your conversion rates, sell more product, and brand yourself?!   And if you have made the leap, are your low-budget productions really as good as they can be?

Need Convincing?

If you are not yet persuaded as to how important it is to include videos in your online marketing efforts, then consider the following facts:

Video….

Captures more opt-ins

Increases time-on-page

Generates more feedback and comments

Converts more visitors into paying customers

Increases your SEO dramatically (when optimized correctly)

and much much more…

And we are not talking just about expensive, well-produced videos, either.  Look at the quality of what even the gurus have on their squeeze pages, and you will see that simple, low-quality videos are still very effective.  Videos produced by marketing master Frank Kern (masscontrolsite.com/blog) are about as basic as you can get, but they have helped make him very rich.  According to Frank, the reason he uses video in his marketing is, “A: Selling more stuff, and B: Bonding with the list.”

Why are videos so effective for selling more stuff and bonding with your email list?  Because, more than any other form of communication, videos create TRUST.

The Trust Factor

It is commonly understood among sales pros that people buy from those they know, like, and trust.  This means that when it comes down to purchasing a product, especially in a competitive environment like affiliate marketing, final decisions are often based on relationships more than any other factor   As even simple webcam videos allow you to establish a virtual face-to-face relationship with prospective buyers, online marketers who use video quickly gain a level of trust with prospects that text-only marketers can never approach.  Alex Jeffreys (MarketingWithAlex.com), a highly successful internet marketer who also coaches newbies, firmly believes in the effectiveness of video.   “I think video is important because it brings you to life and also people instantly know you through video  —  so people get to know, like, and trust you, which equals money.”   According to Alex, he has never made an unsuccessful video, because video always helps.

Video is so much more powerful than text, or even audio recordings, because human interaction is not only based on either what you say or how you say it, but also relies heavily on how you look while making your presentation. Video Marketing Queen Maria Andros (MariaAndros.com) observes, “Video is one of the fastest ways to connect with your target audience and to build those relationships, and the reason that video is so powerful is because 90% of communication is non-verbal.”   Facial expressions, hand gestures, body language, inflection and tone of voice, and many other factors are involved in human communication, and video can transmit pretty much all of them.  Just allowing people to look into your eyes as you talk about yourself, your products, and your business, will naturally establish in seconds what thousands of words could never convey. Maria also points out that we have all been conditioned by broadcast television to consider anyone who appears on the screen as a celebrity, and so starring in your own videos affords you instant credibility as an expert beginning with the very first frame.

CLICK HERE to go to Part 2:  “Lazy and Fast”

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